Six years ago we conceived the Columbus Day $10 Ticket Sale as a way to make some inexpensive tickets available to those who were willing to take an unsold seat in the side or rear of the theatre in exchange for a cheap ticket.
We thought it was a way to get some new people in the door, and maybe through an attractive ticket price, encourage existing ticket buyers to try a show or two that they otherwise would not have attended. We had no idea what to expect. Frankly, we didn't expect much.
It was just one of those, “What have we got to lose?” crazy ideas.
We were, over course, completely unprepared for the overwhelming response. Back then on a holiday Monday, we would have been lucky to sell $2,000 or $3,000 worth of tickets. In six hours we sold 1,500 tickets worth $20,000! It's six years later, and we’ve also added a President’s Day Sale in February, and on each of these “One Day Sales” we sell triple that number.
Columbus Day is this Monday (10/10). Friday (10/7) we will release the list of shows that will be included in this year's sale. I'll give you a tip - it's a good list. Lots of shows to choose from.
The sale only runs from 10:00am to 6:00pm on Monday. Columbus Day $10 Tickets are only available on the phone, or in person at the Box Office Window. It's an offer you need to spend a little effort to take advantage of, but if you're looking for an entertainment deal, and are willing to wait on line or use the redial key, and don’t mind sitting wherever we seat you in exchange for a really, really good price, then I hope you'll take advantage of this opportunity.
Numa C. Saisselin
CEO
Count Basie Theatre, Inc.
99 Monmouth Street
Red Bank, New Jersey 07701
Phone 732-224-8778, ext. 105
www.countbasietheatre.org
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